About

JM Bailey was established in 1990 as a marketing communications consultancy. We quickly developed into a traditional full service agency, before adding a website development and online marketing capability in 2000.

With specialists in marketing, communications strategy, advertising, PR, direct marketing, graphic design and print, web design and online marketing, we are able to offer solutions across all aspects of marketing communications.

Although as JM Bailey, we offer integrated marketing communications across both the online and offline channels, we can offer web only services through Astute Media and evaluation services through Astute Metrics.

JM Bailey Communications Ltd. is a company registered in England. Company Registration No. 2770699

Astute Media

Astute MediaAstute Media is a wholly owned part of JM Bailey. Established in 2000, Astute Media was formed to exploit the growing opportunities presented by the Internet and to enable JM Bailey to provide quality advice to its client, incorporating the web as an element in a balanced marketing communications strategy.

Today, Astute Media comprises a highly skilled team of web and software developers, web designers and online marketers, who are able to operate independently or through JM Bailey, to deliver solutions to maximise the potential of the web. Astute Media's website.

Astute Metrics

Astute Metrics is a brand of JM Bailey formed to market the Astute Metrics Telephone Metrics Platform.

Originally conceived to provide better information and feedback on the marketing activity of the agency’s clients, the system is now proving popular with other marketing companies and their advertising agencies.

The system uses 0844, 0845 and 0800 numbers to identify individual marketing channels and reports on the responses generated.

Number of calls, time and date of calls, call length, ring duration, geographical location of the caller and the caller’s telephone number, are all reported within the system’s reporting suite.

Astute Metrics provides a useful aid to marketing managements decision making processes, and provides useful feedback on the efficiencies of call handling.

For more information:

Bob Mountford
Tel: 0844 873 4939
Email: getintouch@jmbailey.co.uk

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